This is the second and final part of “What Brainy can help you find?” series. You can read the first part here.
Although you might consider Google as merely a search engine, the company founded by Larry Page and Sergey Brin, gives you many more tools to help you optimize and grow your business.
You can either use the power of Google Adwords and Keyword Planner to publicize your business in an economical manner, or use Google Adsense to monetize it. Using Google Analytics will help you draw conclusions about your conversion funnel, so you’ll be able to make changes and optimize your customer acquisition.
As an Internet company, Google is constantly updating and changing its tools to offer you a better service, that’s why you probably need an expert to explain you how to realize the full potential of everything.
Marketing & SEO
In organic search more than 30% of the clicks go to the first link, and you want to be there, you want your posts to go viral and increase your sales and brand recognition, in the overcrowded internet, you want to be heard and seen.
Developing a good strategy to position yourself (and your product) is essential for achieving your goals, and for that, a good knowledge of Blogging, Copywriting, Copyediting, SEO… And all the different Marketing approaches, is crucial.
Social media is the perfect way of discovering new customers and improving your engagement connecting with your audience. You will receive almost instant feedback, which will help you come up with new ideas for your business, and solve issues you didn’t even know you had.
“Your most unhappy customers are your greatest source of learning”- Bill Gates.
Use social media to quickly reap that valuable information by managing it effectively; using tools such as Hootsuite or Sproutsocial. Join the right social network for your market niche (Twitter, Google Plus, Pinterest, Youtube…) and use the correct online spaces (forums, news aggregators…) so you can get the most benefit without investing big time or money.
You cannot think about a being a big and efficient business without thinking about being on the Internet. So, besides having clients, developing a website for your company is also a must (regardless of whether that website is your own product, or developing them is actually your job!)
Mobile development may not look as big as web development. There are OS like Windows Phone or Blackberry OS where there is less competition and you can take advantage of it, but Android and iOS have the biggest global market share.
Doesn’t look like a lot of choices right? The thing is; these OS are constantly being updated. For instance, in the last WWDC, Apple announced iOS 8 with over 4000 new APIs, and a new programming language called Swift. Meanwhile, Google is releasing a new Android version almost once a year too.
You have to keep yourself on track with these updates or you’ll be outdated in the blink of an eye.
WordPress & other CMS
When you need a simpler and quicker deployment for your website, a CMS could be enough to make your Internet presence or business, a reality. You’ll be able to publish and edit content easily, without any coding knowledge, which will make you save cost and time.
To make your life easier, there are thousands of developers out there, catching up with WordPress, Drupal and Joomla updates. Developing hundred of plugins and widgets and releasing them everyday to offer you more features to boost your website.
In any case, training will help you better understand your CMS, either you want to just use it, or develop over it.
I’ve chosen these categories thinking about you and what you could find useful for your business, startup, and life. If you miss any category or have any suggestion let me know it by leaving a comment below!
See you soon!