key-features-of-webinarsWhen one talks about eLearning, several means of acquiring knowledge could come to your mind: ebooks, (online) courses, (online) tutoring…But what are the main differences among them?

Current contents

As webinars are live events set to a specific date (usually in the near future), their contents are extremely updated. No one is going to prepare, announce and then run a webinar about old technologies or topics. 

This is to say: you probably can’t attend an ‘Excel 2010 best tips’webinar, while you are able to go to Amazon and buy an ‘Excel 2010 Tips & Tricks’book (is this a disadvantage?) 

To remain stuck in the past is not recommended at all. One of the keys to success is to get better every day, so get out of your comfort zone, and stop using old software and techniques because you feel comfortable with them; otherwise you’ll miss all the progress people are creating for you. Continue reading


webinar-category-icons-2

This is the second and final part of “What Brainy can help you find?” series. You can read the first part here.

Google tools

Although you might consider Google as merely a search engine, the company founded by Larry Page and Sergey Brin, gives you many more tools to help you optimize and grow your business.

You can either use the power of Google Adwords and Keyword Planner to publicize your business in an economical manner, or use Google Adsense to monetize it. Using Google Analytics will help you draw conclusions about your conversion funnel, so you’ll be able to make changes and optimize your customer acquisition.

As an Internet company, Google is constantly updating and changing its tools to offer you a better service, that’s why you probably need an expert to explain you how to realize the full potential of everything. Continue reading


webinar-category-icons

Now that you know who I am, and that webinars are my favourite learning format, it’s time to discuss a bit more in detail what kind of content you can expect to find with Brainy

Depending on the niche market in which you want to position yourself as a professional, you will find some categories more interesting than others, but in general, most of them are somehow connected. 

For instance, it doesn’t matter if you are the world’s best designer/developer/whatever, if you don’t know how to deal with your customers, or market your web/yourself to hit the first positions on search engines.

So, here are the first six categories! Continue reading


brainy_uni

Hi again!

As I promised you in our first entry, I’m gonna explain to you the basis of webinars.

What

A webinar is the combination of two words, Web and seminar, this is to say, multiple people watching a live stream of a trainer discussing a specific topic.

So, these sessions aren’t recorded videos or downloadable material, but a live transmission where there is an interaction between you and the trainer. The attendance could vary from a couple, to tens of people. That means several students may join you in the learning journey. So, we are talking about a communication tool, by which you can learn and meet new professional people.

A webinar may last from 30 to 75 min, and it can be either offered for free, or by charging a fee. In any case, the real value of a webinar will depend of the uniqueness of the topic or the depth of it, and of course, the quality of the trainer. Continue reading